DSG | Management Team DSG | Transforming Customer Experience


The DSG Team

Yaron Assabi

The Founder & CEO

“In the future, the most powerful brands will be customer-centric. Successful companies will know their customers and will become their advocates!”



Ferdi Gazendam


“I have always had a love for technology and now able to give full attention to working with exciting projects in the internet, e-commerce and social media space.”



Brandon Meszaros


“The ability to architect a customer journey, marry it to the appropriate technology and automating intelligent human-orientated business processes by leveraging customer data – all whilst considering cost efficiency is a far more effective approach to CX.”



Taddy Blecher

CSI Executive

“The only way we can really end poverty in South Africa is by developing the most under-developed resource in this country –human assets. Every student is a genius waiting to happen.”



John Natorp

Group CFO

“Our financial and strategic decision-making is driven by optimising capital allocation, whether we are investingin IP, our people, business processes or in producing innovative solutions to our clients' problems. In doing so we create value for all our stakeholders.”



Shantal Naidoo

Group HR Manager

“The smartest business decision you can make is to hire the right fit of people according to customers’ needs. Bringing the right people on board saves you thousands, and your business will run smoothly and efficiently. At DSG, we strive at hiring quality staff who excel in our corporate culture and surmounting to our customers expectations.”



Lisa Basson

Digital Manager

“Customer experience encompasses touch points at various stages in the customer journey. Customer experiences today are in essence driven by technology and innovation coupled with an innate understanding of customer need sets. Hence it is now the perfect time to optimise these touch points with technologies that stand out and take the customer experience to the next level.”



Hilda Dreyer

Account Executive

“Customer service is no longer an isolated section of our business model but part of a larger, customer engagement strategy. In order to build loyal relationships that extend and last, we understand the need to view customer engagement as a full spectrum of experiences and an ongoing dialogue. We strive towards fostering and maintaining client relationships that are based on respect and ultimately help to build our customer’s brands.”



Alyssa Rebelo

Group Business Development

“At DSG we have such a wide and diverse range of services - which are all interconnected by a digital thread. It is exciting to tell the group story to potential clients, and help their businesses flourish in so many different areas. ”



Sabrina Lauro

Business Analyst and Project Manager

“The only constant in digital solutions is change. The best customer solutions are those that are simple, effective and measurable. It is important to understand current and future business requirements to enable dynamic solutions to be delivered that cater for transformation in the roadmap of success. ”



Chester Prince

Head of Operations, CXG

“Our Operational effectiveness includes but is not limited to efficiency. We apply any number of practices that allow us as company to better utilize its inputs by reducing waste or developing better solutions faster and smarter. Our People play a key role in achieving these results therefore we are privileged to have a passionate and dedicated team that ensures imputs translates to great outputs.”



Ashwyn Samuels

Head of CX

“Through our services and platforms we enable our clients to translate an infinite amount of unstructured data into digestible, intuitive, actionable and easy to navigate information. We provide state of the art technology and expertise to make sense out of chaos; i.e., inject content into context. This gives us ability to think out of the box; and use information to translate into operational yet strategic actions.”



Odette Van Wyk


“With the onset of the 4IR, marketing has been revolutionised. It is an exciting time to work in this space - and with the diverse DSG customer base. I enjoy and appreciate the ethos of Doing Something Great - and being involved in businesses as different as Cyber Security and Mobile Marketing.”





The MVNE Team

Craig Palmer


“Customer Experience in the telecommunications sector has long been considered as critical to the acquisition and retention of a loyal customer base. For an MVNO, a comprehensively differentiated customer experience is a non-negotiable. Our operating model has been designed to completely remove the technical and operational burden on consumer brands wishing to enter this space.”



Jason Harmsen


“A solid, performance orientated partnership between an enabler and an MVNO is a critical success factor in achieving the outcomes envisioned with a branded mobile service. True to MVNE’s DSG heritage, we focus on providing our MVNO clients an experience that strengthens the trust relationship between MVNE and the MVNO through carefully designed interactions that simplify the customer engagement. Our own success is inextricably tied to the success of our MVNO clients and as such we not only immerse ourselves in the MVNO's brand to ensure a great end-customer experience, but also strive to, hand-in-hand with our MVNO clients, drive their profitability, differentiation, customer experience and brand objectives.”




To find out more about our MVNE team please visit: www.MVNE.co.za