InMobi Officially Certified Against Fraud
Posted By: DSG
Ad fraud is front-of-mind for numerous brands internationally and locally. Since its inception, DSG’s official in-app ad exchange partner, InMobi has been committed to earning and building trust. Now the company has the TAG Certified Against Fraud seal to prove it.
InMobi has recently been certified by the Trustworthy Accountability Group’s (TAG) Anti-Fraud Program, allowing the company to proudly display the Certified Against Fraud (CAF) seal. InMobi is now the largest independent in-app mobile exchange to be certified by TAG.
The TAG is a consortium of industry groups committed to fighting ad fraud and promoting wide transparency in the mobile in-app supply chain. TAG is spearheaded by luminaries such as the Interactive Advertising Bureau (IAB) and the Association of National Advertisers (ANA).
This TAG seal of approval is not easy to obtain. Firms have to be audited by global organisations including the Business of Providing Assurance Worldwide (BPAw) in order to confirm they do, and can, adhere to TAG’s high anti-fraud standards. InMobi has always been committed to trustworthy, transparent advertising; this is simply further proof of their dedication to the cause. AerServ, which InMobi acquired earlier this year, is also TAG CAF compliant, as they were audited by BPAw as well.
Organisations in TAG’s Anti-Fraud Program don’t just talk the talk, they walk the walk too. TAG found that certified channels had 83 percent less fraud versus non-certified ones. When players like InMobi have TAG’s Certified Against Fraud seal, advertisers know they are reaching real people and publishers know they are only working with the most reputable partners.
At InMobi, our vision is to improve users' lives by enabling them to get the most value from mobile devices. We pioneer mobile discovery through personalized advertising experiences, enabling consumers to discover new products and services through contextual and curated recommendations on mobile devices. Through our revolutionary advertising & discovery platform, developers, merchants and brands can engage mobile consumers globally. Recognized among Fast Company's "2016's Most Innovative Companies in the world", InMobi reaches over 1.5 billion unique mobile devices worldwide.