Social Media Tactics that Matter Most
Posted By: DSG
There are 4 social tactics that matter the most that corporates should consider as possible social media touchpoints when planning to build a social presence. Social media has created networks whereby groups of likeminded people convene and interact with each other in a common virtual meeting place. Here they share thoughts, ideas, information and experiences. Through the development of reciprocal social relationships and innate altruism that socialistic communities crave, the depth of trust within any network is what ultimately creates influence.
The purpose of a blog is to channel social audiences to applicable CX channels (usually the website) through compelling content that adds value, entertains and educates without presenting a direct sales intent. Blog content should be created to attract attention and build brand awareness, cx relationships and brand association that aims to result in conversion. Blog content also elicits search engine optimisation and builds organic search result delivery by improviong a sites page rank.
A microblog stimulates a type of headline communication offering the agility similar to that of sending a text to mass audiences. The following of a microblog is more accurately depicted by calculating the reach and influence attached to each follower. The influence that 1 follower elicits has the potential to expand the reach of a message beyond the boundaries of the originating network creating a false sense of control that must be considered prior to engaging for the sake of doing so.
A social network creates a space where people connect. Whether associations are based on professional networks (LinkedIn) or personal links (Facebook) a social network is a virtual peer to peer web of interconnectedness where harmonising communities produce and share digital content. Through compatible collaborations, networks are formed within networks and give rise to the theory of 3 degrees of influence whereby virtual social systems have the power to influence actions of interrelated networks to the 3rd degree.
Multimedia Content Sharing
Multimedia Content Sharing is similar to a social network but where the content shared defines the difference namely, video, photography, document presentations and audio content. Multimedia Content Sharing sites similar to YouTube, SlideShare, Instagram and Vimeo aggregate multimedia content and allow peer to peer sharing of and interactions with similar content.