DSG

Est. 1998

28 years of meaningful business outcomes

Seven specialist businesses. One accountable partner. From contact centres and marketing to telecoms, security, and commerce, we help enterprises compete differently.

28+

Years

7

Specialist Businesses

600+

Team Members

60+

Enterprise Brands

How we are built

A group designed for integrated outcomes

Most enterprises work with a patchwork of vendors across CX, marketing, tech, and security. Each one optimises for their own scope. Nobody owns the outcome.

DSG was built differently. Seven specialist businesses share infrastructure, data, and leadership. When a client engages us, we assemble the right combination of capabilities from across the group and deliver as one team with one set of KPIs.

The result: faster execution, lower cost, and outcomes that compound across domains instead of conflicting.

See our capabilities

Customer Experience

Contact centres, journey design, customer value management

Marketing & Growth

Performance marketing, creative production, digital agency

Technology & Data

CDP, AI, telecoms, mobile apps, systems integration

Security & Commerce

Managed SOC, cyber resilience, payments, fulfilment

The Group

Seven specialist businesses, one integrated group

CXG

Omnichannel contact centres. 600+ agents, 3M+ interactions/month, 60+ brands.

Customer Experience
Broadbrand+Digital Mobile

AI-driven performance marketing, creative automation, and media buying. Digital Agency delivers custom mobile and web applications, UX design, and digital experiences.

Digital Marketing
MVNE+Digital Mobile

Mobile Virtual Network Enabler. Full-stack MVNO enablement: consulting, platform, billing, and managed ops. Digital Mobile provides a lightweight MVNO solution for rapid market entry.

Connectivity & Telecoms
Digital Resilience

Managed security, vCISO, SIEM/MDR, endpoint protection, and compliance.

Cyber Security
Digitalise

Digital transformation consulting and enterprise systems integration.

Technology
EInsurer

Cyber insurance, identity theft protection, and digital risk platforms.

Cyber Security
DigitalMall

Marketplace, payments, point-of-sale, logistics, and fulfilment.

Digital Commerce

Leadership

The team behind the group

Yaron Assabi

Yaron Assabi

Group Founder & CEO

Ferdi Gazendam

Ferdi Gazendam

Chairman & Executive Director

Oupa Monamodi

Oupa Monamodi

Executive Director & Chairman of Broadbrand

Brandon Meszaros

Brandon Meszaros

CEO, CXG & Digital Resilience

John Natorp

John Natorp

Group CFO

Shantal Naidoo

Shantal Naidoo

Group HR & Legal Director

Vincent Maher

Vincent Maher

CEO, Broadbrand & Digitalise

Jaydev Chiba

Jaydev Chiba

Executive Director

Hugo Mokken

Hugo Mokken

MVNE Executive

Heritage

28 years of milestones

1998

Founded in Johannesburg

2001

Age of Innovation finalist, FTSE listing

2006

First MVNO launched (Cell One)

2013

MVNE business established

2017

MTN App of the Year

2021

#1 EMEA Contact Centre World Awards

2024

CEM Best CX Team, Xanite CDP launched

Recognition

Award-winning delivery

2024 CEM Best CX Team

2024 BPESA Best Service Provider

2024 CapeBPO Best Service Provider

2023 BPESA National Top Service Provider

2021 Contact Centre World #1 EMEA

2021 Contact Centre World #2 Globally

2017 BpeSA/CCMG Best Outsourced Contact Centre

2013 Mobile App of the Year

2009 Exporter of the Year

Offices

Where to find us

Parkhurst, Johannesburg

Parkhurst, Johannesburg

15 6th Street (HQ)

Rosebank, Johannesburg

Rosebank, Johannesburg

Unit 4, 158 Jan Smuts Ave

Newtown, Johannesburg

Newtown, Johannesburg

9 Ntemi Piliso, Ferreirasdorp

Mutual Park, Cape Town

Mutual Park, Cape Town

Jan Smuts Drive

Century City, Cape Town

Century City, Cape Town

15 Edison Way

Mahe, Seychelles

Mahe, Seychelles

5 Deck House, de Zipora Street