Est. 1998
28 years of meaningful business outcomes
Seven specialist businesses. One accountable partner. From contact centres and marketing to telecoms, security, and commerce, we help enterprises compete differently.
28+
Years
7
Specialist Businesses
600+
Team Members
60+
Enterprise Brands
How we are built
A group designed for integrated outcomes
Most enterprises work with a patchwork of vendors across CX, marketing, tech, and security. Each one optimises for their own scope. Nobody owns the outcome.
DSG was built differently. Seven specialist businesses share infrastructure, data, and leadership. When a client engages us, we assemble the right combination of capabilities from across the group and deliver as one team with one set of KPIs.
The result: faster execution, lower cost, and outcomes that compound across domains instead of conflicting.
Customer Experience
Contact centres, journey design, customer value management
Marketing & Growth
Performance marketing, creative production, digital agency
Technology & Data
CDP, AI, telecoms, mobile apps, systems integration
Security & Commerce
Managed SOC, cyber resilience, payments, fulfilment
The Group
Seven specialist businesses, one integrated group
Omnichannel contact centres. 600+ agents, 3M+ interactions/month, 60+ brands.
Customer ExperienceAI-driven performance marketing, creative automation, and media buying. Digital Agency delivers custom mobile and web applications, UX design, and digital experiences.
Digital MarketingMobile Virtual Network Enabler. Full-stack MVNO enablement: consulting, platform, billing, and managed ops. Digital Mobile provides a lightweight MVNO solution for rapid market entry.
Connectivity & TelecomsManaged security, vCISO, SIEM/MDR, endpoint protection, and compliance.
Cyber SecurityDigital transformation consulting and enterprise systems integration.
TechnologyCyber insurance, identity theft protection, and digital risk platforms.
Cyber SecurityMarketplace, payments, point-of-sale, logistics, and fulfilment.
Digital CommerceLeadership
The team behind the group

Yaron Assabi
Group Founder & CEO

Ferdi Gazendam
Chairman & Executive Director

Oupa Monamodi
Executive Director & Chairman of Broadbrand

Brandon Meszaros
CEO, CXG & Digital Resilience

John Natorp
Group CFO

Shantal Naidoo
Group HR & Legal Director

Vincent Maher
CEO, Broadbrand & Digitalise

Jaydev Chiba
Executive Director

Hugo Mokken
MVNE Executive
Heritage
28 years of milestones
1998
Founded in Johannesburg
2001
Age of Innovation finalist, FTSE listing
2006
First MVNO launched (Cell One)
2013
MVNE business established
2017
MTN App of the Year
2021
#1 EMEA Contact Centre World Awards
2024
CEM Best CX Team, Xanite CDP launched
Recognition
Award-winning delivery
2024 CEM Best CX Team
2024 BPESA Best Service Provider
2024 CapeBPO Best Service Provider
2023 BPESA National Top Service Provider
2021 Contact Centre World #1 EMEA
2021 Contact Centre World #2 Globally
2017 BpeSA/CCMG Best Outsourced Contact Centre
2013 Mobile App of the Year
2009 Exporter of the Year
Offices
Where to find us

Parkhurst, Johannesburg
15 6th Street (HQ)

Rosebank, Johannesburg
Unit 4, 158 Jan Smuts Ave

Newtown, Johannesburg
9 Ntemi Piliso, Ferreirasdorp

Mutual Park, Cape Town
Jan Smuts Drive

Century City, Cape Town
15 Edison Way

Mahe, Seychelles
5 Deck House, de Zipora Street
