Product
Customer data, marketing automation, and journey orchestration in one platform.
Xanite unifies customer profiles, audience segmentation, and multi-channel campaign orchestration so enterprises can act on their data in real time. Purpose-built for compliance (POPIA, GDPR, CCPA) and tested at telco scale.
Channels:
Platform
Five integrated modules, one unified platform
From raw data ingestion to personalised customer journeys, Xanite covers the full lifecycle.
Customer Data Platform
Unified customer profiles with 360-degree view, real-time identity resolution, and event ingestion across every touchpoint. Custom attributes, profile completeness scoring, and automated enrichment.
- Unified profiles with identity resolution across devices and channels
- Real-time event ingestion with schema validation
- Custom attribute tracking for any industry vertical
- Profile completeness scoring and automated enrichment
- Data connectors for MySQL, PostgreSQL, BigQuery, S3, Kafka, and more
Marketing Automation
Multi-channel campaigns across SMS, email, push notifications, WhatsApp, and in-app messaging. Built-in approval workflows, scheduling, frequency capping, and A/B testing.
- Multi-channel: SMS, email, push, WhatsApp, in-app
- Campaign lifecycle with multi-level approval workflows
- Scheduled execution with send time optimisation
- Frequency capping to prevent message fatigue
- A/B testing with statistical significance reporting
Journey Orchestration
Visual drag-and-drop journey builder with event-based triggers, conditional branching, delays, and personalised messaging. Track every customer through every step.
- Visual drag-and-drop builder with real-time preview
- Triggers: events, segment entry, schedules, API calls, inactivity
- Conditional branching, A/B splits, and loop constructs
- Dynamic personalisation with connected content from external APIs
- Participant tracking with node-level performance analytics
Consent Management
Channel and purpose-based consent tracking built for POPIA, GDPR, and CCPA from the ground up. Self-service preference centre, full audit trails, and right-to-erasure support.
- Channel-specific consent tracking (SMS, email, push, WhatsApp)
- Self-service customer preference centre
- Complete audit trail with timestamps and source tracking
- Right to erasure and data portability
- Consent expiration tracking with automated re-consent campaigns
Customer Intelligence
NPS, CSAT, and custom surveys with AI-powered sentiment analysis. Cohort analysis, RFM segmentation, funnel visualisation, and attribution modelling.
- NPS, CSAT, and custom survey distribution with targeting
- AI-powered sentiment analysis from feedback and reviews
- RFM segmentation and customer health scoring
- Cohort analysis and retention tracking
- Attribution modelling: first-touch, last-touch, linear, time-decay
Segmentation that works in real time
Visual, no-code segment builder with AND/OR logic, real-time evaluation, and instant membership updates. Compose segments from other segments, run A/B tests with configurable splits, and use templates for fast reuse across campaigns.
<200ms
API response time (p95)
200K
Rows/min ingestion throughput
102M+
CDR events processed
99.9%
Uptime SLA
AI-Powered
Intelligence built into every layer
AI that generates journeys, writes copy, predicts churn, and optimises send times so your team focuses on strategy, not execution.
AI Journey Builder
Describe a journey in plain English and the AI generates a complete workflow with conditions, timing, and messaging.
AI Content Generation
Generate SMS, email, and push copy variations, subject lines, and CTA optimisation based on campaign goals.
Churn Prediction
ML model scores every customer daily for churn probability, triggering automated retention journeys.
Send Time Optimisation
ML-powered prediction of the best engagement time for each individual customer across channels.
Compliance from the ground up
Xanite was built with POPIA, GDPR, and CCPA compliance as a foundation, not an afterthought. AES-256 encryption, role-based access control, complete audit logs, and data residency options let you deploy in South Africa or the EU with confidence.
Built For
Purpose-built for industries that run on customer data
Telco & MVNOs
Churn prevention, bundle upgrades, recharge reminders, roaming activation, data usage alerts
Ecommerce
Cart abandonment, browse recovery, product recommendations, LTV optimisation, purchase behaviour segmentation
Quick Service
Order frequency boosters, lapsed customer win-back, location-based promos, loyalty engagement, upsell journeys
Financial Services
Account activity tracking, cross-sell journeys, transaction-triggered offers, risk segmentation, compliance consent
See Xanite in action
Book a demo and see how Xanite turns your customer data into growth.
Request a Demo