Capability
Digital Marketing & Growth
Marketing spend without attribution is waste. You need every rand working harder, every campaign measured, and every creative decision backed by data. That is what we deliver.
What We Deliver
Marketing outcomes that drive measurable growth, from awareness through to revenue.
Performance Marketing & Media Buying
Data-driven media strategies that put your budget where it performs, with transparent reporting and continuous optimisation across paid channels.
Creative Strategy & Production
Compelling campaigns designed for conversion, from concept through to production, across digital, social, and traditional formats.
Marketing Automation & Orchestration
Automated, personalised customer journeys that nurture leads, drive engagement, and scale without adding headcount.
Brand & Creative Performance Analytics
Clear visibility into which creative assets and brand messages resonate, so you invest in what works and retire what doesn't.
SEO & Content Strategy
Sustainable organic growth through technical SEO, content planning, and authority building that compounds over time.
Social Media Management
Strategic social presence management that builds community, drives engagement, and turns followers into customers.
Powered by Broadbrand
CreativePlus
The first AI-driven marketing service provider in Africa.
CreativePlus is Broadbrand's integrated system for managing, producing, and optimising high-performing digital creative at scale. It combines creative automation with advanced AI performance feedback loops to ensure campaigns deliver maximum impact with minimal delay.
410x
Faster than traditional creative production
16x
CTR increase vs FMCG industry benchmarks (Jungle Oats)
Real-time
AI-driven targeting and budget allocation
Our process strips away the bottlenecks of traditional agencies, replacing slow, manual production with an AI-driven system that delivers fully branded assets in real time.
With each iteration, our algorithms actively enrich data sets with domain-specific information and ad-slot signatures, delivering high-impact and contextually relevant brand experiences. Performing hundreds of tiny experiments to find the creatives that resonate, then amplifying the results.
How We Deliver It
DSG's marketing capability spans the full funnel, from performance media and creative production to AI-powered orchestration and analytics. Our specialist businesses work as an integrated team to drive measurable outcomes.
Broadbrand
Performance marketing, media buying, and campaign management across paid digital channels.
Digital Agency
Creative strategy, campaign production, and brand identity across digital and traditional formats.
Xanite
Marketing orchestration, customer data platform, and automated journey management.
Persaic
Creative performance analytics and brand intelligence, showing which assets and messages drive results.
Millions
In Media Managed
Full
Funnel Attribution
AI
Powered Optimisation
Cross
Channel Orchestration