Capability
Customer Experience & Engagement
Your customers expect fast, personal, and seamless interactions on every channel. When that breaks down, they leave. We help you deliver the experience that keeps them.
What We Deliver
Outcomes that move the needle on customer satisfaction, retention, and lifetime value.
Contact Centre Operations
Reliable, scalable customer support across voice, chat, email, and social channels so your customers always reach someone who can help.
Customer Journey Design
Mapped, tested, and optimised journeys from first contact through to advocacy, reducing friction and building loyalty at every touchpoint.
Customer Value Management
Targeted lifecycle interventions that increase customer lifetime value, reduce churn, and turn passive users into active advocates.
Omnichannel Engagement
Consistent, context-aware interactions across every channel so customers never have to repeat themselves or start over.
CX Analytics & Insights
Real-time sentiment tracking, NPS measurement, and actionable reporting that turns customer data into continuous service improvement.
Customer Feedback Management
Structured feedback collection and analysis through CX Portal, giving you a clear view of what customers think and where to act.
Powered by CXG
A leading BPO, BPaaS, and Omnichannel Contact Centre
Dedicated to delivering unparalleled service and support to over sixty local and global corporate consumer-facing brands.
BPO & BPaaS
Over two decades of experience in Business Process Outsourcing. Award-winning processes and meaningful experiences for businesses locally and internationally.
Social CX & CRM
Deep expertise in Social Care and Online Reputation Management, providing scalable support across social channels and effective online presence management.
Live Chat & WhatsApp
Round-the-clock support via web chat, Facebook Messenger, and WhatsApp. Prompt responses and trend-spotting to enhance customer satisfaction.
Customer Service & Winback
Integrated CX solutions focused on economics, wallet share, and lifetime value. Fully managed services available 24/7/365 to build lasting relationships.
Technical Support
Reliable technical support solutions available round-the-clock using platforms like Rescue and Rescue Lens, ensuring efficient remote support and cost savings.
Quality as a Service
AI and machine learning powered quality monitoring that gives deep insights into customer interactions across all channels. Improve service, sales, collections, and retention.
Why CXG
Cost Efficient
Significantly reduced costs through our capital investment and operating model.
Scalable
24/7/365 operation spanning 3 sites with 680 seat capacity and work-from-home agents.
Performance Driven
Leading BPO with global and local success, including Contact Centre World awards.
Social Impact
Sustainable social change model with Maharishi Institute partnership. Generational change through employment.
Operational Highlights
28+
Years of CX Heritage
3M+
Interactions Per Month
600+
Agents Managed
24/7
Operations Across 3 Sites
60+
Brands Served
680
Seat Capacity
How We Deliver It
DSG's customer experience capability is powered by a portfolio of specialist businesses, each contributing deep expertise to the full CX value chain.
CXG
BPO, BPaaS, and omnichannel contact centre operations across voice, chat, email, WhatsApp, and social.
Xanite
Customer value management, lifecycle orchestration, and subscriber retention technology.
CX Portal
Customer feedback collection, analysis, and reporting for continuous improvement.
Industries We Serve