Media & Press
DSG Webinar | Watch On Demand
Chat Is the New Checkout
How we're adding revenue to our customer chats
Recorded 11 November 2026Yaron Assabi (DSG), Brandon Meszaros (CXG), Vincent Maher (Broadbrand)
Chat is no longer only a support channel. Your customers are already in chat, and they want to buy there.
In this one-hour session, recorded on 11 November 2026, Digital Solutions Group (DSG) shows how brands can move chat from cost containment to revenue, and how chat commerce and AI agents turn everyday conversations into checkouts.
Key Takeaways
What you will learn
- Why customers prefer to message, and to buy, in chat.
- Why WhatsApp matters in South Africa.
- How search is shifting to zero-click answers and AI assistants.
- The difference between a rules-based bot and an AI agent.
- The three ways AI commerce is playing out, from an agent inside your store to agents buying from agents.
- What it takes to roll out an agent safely.
- A live demo of Hannah, DSG's AI agent, building a pizza order in chat, changing it on a voice call and closing with a payment link.
Chapters
- 0:00Welcome and Introductions
- 2:03About Digital Solutions Group
- 6:08Digital Mall, Hannah and Mobile Commerce Firsts
- 10:49Why Chat is a Sales Channel
- 13:01WhatsApp and the South African Opportunity
- 15:58Containment versus Revenue per Chat
- 22:25From Answering Questions to Closing a Sale
- 26:31Zero Click Search and AI Shoppers
- 30:38Three Forms of AI Commerce
- 34:56Agent to Agent Commerce
- 39:47Inside Hannah: Tools and Early Results
- 45:13Live Demo: Ordering by Chat and Voice
- 50:00Three Moves for Brands
- 50:51Q&A: Channels, Guardrails and Deployment
Speakers
Yaron Assabi
Founder and CEO, DSG (Digital Solutions Group)
Brandon Meszaros
CEO, CXG (Customer Experience Group)
Vincent Maher
CEO, Broadbrand
Want to put chat commerce to work in your business? Set up a meeting for an in-depth evaluation of your requirements.
Talk to DSG